LinkedIn: CV/Resume Killer?

Tuesday, April 17th, 2012 - CV Advice, CV Tips, Job Application, job hunting, LinkedIn, Social Media


LinkedIn: CV/Resume Killer?

I have seen a lot of posts and commentary around recently saying that the CV/resume is dead, and long live your LinkedIn Profile.

Now as a Recruiter and Professional CV Writer, was I ever going to agree with this? Well yes, in part, but the simplistic headline doesn’t tell the whole truth. Let me explain.

What is the purpose of a LinkedIn Profile?

Lets start at the beginning. If the purpose of a CV is to be a fact based 2 page sales pitch, stating your suitability to do that job (Outcome: get the recruiter/employer to pick up the telephone), then what is the purpose of your LinkedIn profile? LinkedIn themselves state four purposes:

  1. Establish your professional profile
  2. Stay in touch with colleagues and friends
  3. Find experts and ideas
  4. Explore opportunities

Anyone see CV or Resume in there? It is at best a side benefit, but this in itself recognises that LinkedIn has numerous side benefits that are not advertised. These include the fact that LinkedIn itself is a free business-orientated social networking site, funded by the fee’s paid for premium-membership by – in the majority – Recruiters. 97% of Recruiters have fulfilled a position through someone found on LinkedIn.

LinkedIn and Job Application

So, where does the LinkedIn-effect come in typically in Job Application? Using the 5 Steps To Employment model, at two stages:

  1. Search & Find: this is what LinkedIn hint at in their Explore opportunities benefit. Effectively, tap your name into Google, and often your LinkedIn Profile  will appear high in the search engine results. On the LinkedIn platform, as a recruiter I am unlikely to go searching for Dave Smith, but IT Sales Person with Blackberry experience in Birmingham will help me fill a few positions
  2. Background Check: this is the normal job application background check, that can occur either as part of the post-job application sifting exercise, pre-Telephone Interview or Job Interview, or post Interview/pre-Job Offer

How does your LinkedIn Profile help your Job Application?

The following table is part of our Professional CV Service, and shows clients how their LinkedIn Profile is “read” by various interested parties:

Value to Whom? Recruiter/Employer?
Name Connections Background Check
Title Connections/Sales People Search
Employer Connections/Sales People Search/Background
Education Connections/Friends Search/Background
Recommendations Connections Search/Background
Connections Connections/Friends Background
Summary
(You + Sales Pitch)
Connections/Friends Search/Background
Positions
(Up to 5years)
Connections/Friends Search/Background
Positions
(Up to 7 years)
Connections/Friends Background
Positions
(Over 7 years)
Friends/Colleagues Interesting History
Groups Connections Search/Background
Contact Details Sales No Need…

Therefore, if you are wondering why Head Hunters & Recruiters don’t call you:

  • If you don’t have a LinkedIn profile = can’t find you/can’t confirm that you exist
  • Do have a LinkedIn profile = its not filled out/SEO’d correctly

Difference between a CV/Resume and a LinkedIn Profile

In summary:

  • A CV/Resume is a job-focused piece of communication, to confirm that you have the required 5-8 technical Skills, Qualifications, Experiences
  • A LinkedIn Profile is primarily about networking

Don’t think about LinkedIn as the CV/Resume killer, but due to its online find-ability and resultant activity, the essential turbo-boost to your career or job search! As a catch-call fishing net, its purpose is far, far wider than a focused CV/Resume:

  • It provides more information than a recruiter/employer requires of a CV/Resume
  • But, it hence actively catches employment opportunity that a CV/Resume never could

Good Luck!

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5 Responses to “LinkedIn: CV/Resume Killer?”

  1. Christopher Zybert Says:

    Great article! I have read many articles that comment on whether or not LinkedIn will replace an official resume- and to be honest most of them just provide basic speculation. If anything is going to destroy the resume as we know it, it will be the applicant tracking system. With entry fields for all of your information, and automatic parsing technologies, it is a wonder why a resume is needed at all anymore.

    But for those jobs that still accept a regular resume document, it is important that that document be visually pleasing, and easily navigated. A great LinkedIn profile can support the resume, but should not provide the one stop shop for a candidates skills.

    I believe the cliche phrase is, “do not put all your eggs in one basket” With so many job search strategies and ways to apply for a job, each of your methods should be perfected.

  2. David Paul Says:

    Hi thanks you for the information about LinkedIn: CV/Resume Killer? I will keep my resume on Linkedin!

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