Linkedin Recommendation Examples

Friday, July 20th, 2012 - LinkedIn Recommendation Examples

Linkedin Recommendation Examples

As part of our continuing Friday series on LinkedIn, I decided this week to focus on Linkedin Recommendation Examples. Why? To me personally this is out of sequence:

  1. LinkedIn Profile
  2. LinkedIn network: contact building and groups
  3. LinkedIn SEO
  4. LinkedIn recommendations (and examples of)

But this is the one that people ask for the most at present, so here we go!

Job application referencing in the modern litigious world

A few years ago, after successfully applying for a new job, the prospective employer would write a letter to the job applicant saying that yes they had secured the position, subject to satisfactory job references. Then you picked out two or more people (nominally one a work collage and one a personal friend), and got them to say how great that you were.

Then, a few legal problems occurred. These were mainly due to the “no win, no fee”/ambulance chasing lawyers figuring out that there was more money to be made in suing companies that had strayed slightly outside the legally defined hiring process. Employers had deeper pockets than the insurance companies they were presently going after, in the now tighter regulated world of personal injury. From a business and income view point, employers were more than happy to effectively pay three times as much money to solve a hiring problem, than the average payout for personal injury.

As a result, HR professionals got legal advice, and tightened up their hiring procedures, including those applying to job references. Most company operating systems now fully cover job referencing, which in most cases bans all employees except HR from providing a job reference. The resultant reference hence is highly impersonal (HR probably don’t know you, and don’t work regularly with/manage you), and often only consists of:

  • Dates of employment with that organisation
  • Reason why you left
  • If there are any outstanding legal cases being pursued against you.

Welcome to Social Media referencing

At the same time as this was happening, Social Media began to develop. You will notice these days lots of “experts” and “gurus” are around, but like a job application, claims of skill and delivery are only verified by either:

  1. Actual delivery on your required task
  2. Reliable third party references

Hence, while the world of employment was legally clamping down on job references and turning them into sterilised facts, the developing Social Media need was creating a new and similar referencing problem.

How to write a Linkedin recommendation

If you read a reference for anyone, then what do you want to know? The need probably falls into two basic areas:

  • Them personally: what are they like as a human being? Often the most important being style and approach
  • Capabilities that they have/results you have witnessed them deliver: what skills do they have, what can they do, what have they done for you?

However, the third most important area is: Do you still know them/would you work with them again?

As a recruiter, I actually conclude that if you are convinced in job interview that this person has the right competencies required for the job and if you/they got on in the interview, then what you really are looking for from a reference is the third measure. If someone says great things about someone else, yet doesn’t want to work with them again, the obvious question is why? There are some great reasons, most often in the academic, research and professional worlds, where once an apprentice is now a professional-pier. But outside of that, it probably relates to not wanting to repeat a bad experience.

Linkedin recommendation generator

Here are the steps that I use to generate LinkedIn recommendations:

  1. Have you met/how well do you know this person? No point in giving a recommendation that will damage your own reputation
  2. Will you get a recommendation in return? Be nice to know that you should
  3. The next stage of the system now follows a STAR format system of CV Writing…
  4. SITUATION: in what context did you work together/know each other? State this up front
  5. TASK: what was the task/s that you were to accomplish? If in doubt, state the context in which you worked and focus on the biggest project, win or gain
  6. ACTION: what did the person that you are writing a recommendation do, and how did their personal style assure delivery/make working with them easier
  7. RESULT: what was the outcome? Did you achieve the required result? (NB: of course you did, other wise you wouldn’t be writing about it, as it other wise wouldn’t say much about you let alone them)
  8. Close on stating whether you have worked together since

As part of the LinkedIn process, no recommendation is ever displayed until the person receiving the recommendation approves it. Secondly, you as the giver can always change it later (subject to the receiver again approving it), or withdraw it:

Great Linkedin recommendation

I recommend that you draft out your LinkedIn recommendations before submitting them, and as there is no draft procedure on Linked, you will need to use a system such as MSWord.

Often like a Professional CV or a Cover Letter, the key to writing a great LinkedIn recommendation is in the opening line. With more people in the soft-skills market involving training and mentoring, focusing this on their people impact I have noticed makes a huge difference, both in terms of speed of acceptance and compliments that they get from their LinkedIn recommendations:

Best Linkedin recommendation

The best LinkedIn recommendation is not actually the ones that you give, but the ones that you receive. In fact, much as BNI founder Dr Ivan Misner would say, “Givers Gain!” The procedure that I use for the best LinkedIn recommendation is hence:

  1. Pick your closest network, ie: the people most likely to give you a LinkedIn recommendation
  2. Give them a LinkedIn recommendation first using the above formula on how to write a LinkedIn recommendation
  3. When they come back to you and offer to provide you with a LinkedIn recommendation, ask them to include a few keywords. This will hence improve both your on and off platform SEO for those terms

We coach an extended version of this process as part of our Professional CV Writing Service, to both check potential references, and gain legal fully rounded job references for our clients that enables them to get employed quicker.

Linkedin Recommendation

LinkedIn recommendations are easy to give, and even easier to receive. If you understand what you would be looking for in a job reference and transfer that to the LinkedIn platform using the above LinkedIn recommendation generator formula, then your networking will improve greatly.

Good Luck!


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One Response to “Linkedin Recommendation Examples”

  1. Carol Ann Caldas Says:

    Particularly illuminating, cheers!

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