Modern Job Search – the case of Neville Keithley

Saturday, April 11th, 2009 - Article, career coaching, career management, career transition, Google CV, Job Application, job hunting, job search, job seeking, Marketing, Professional CV, professionalism, recruiters, recruitment, Social Media, tutorial, unemployment

Job Search

If you are a Job Seeker or a student of modern media, then by now you – or may not have – heard of Neville Keithley. Oh, you haven’t heard of him? You are probably not the only one, but his story has a series of lessons for the modern job seeker.

The job search of Neville Keithley:
Newspaper executive Mr Neville Keithley, 47, who lives in Hastings, was managing director at Glasgow-based publishers Archant Scotland which publishes local and regional papers such as The Extra, The Advertiser and The Gazette titles, until he was made redundant in June 2007 after it had been bought out by Johnston Press in January of the same year.

Having tried recruitment consultants, head hunting firms and offered to work for free; without the offer of a job, he came to national attention after taking out a quarter page advert in The Telegraph:
Neville Keithley - Telegraph Advert
The resulting media mele, which resulted in the Telegraph itself running a piece under the headline “Gissa Job’ returns to haunt middle classes, resuled in the BBC featuring Neville Keithley in a short video piece, where he says:

  • 1000’s of people read the Telegraph every day
  • I could not have eMailed or mailshotted them
  • I couldn’t get them to pay attention
  • I don’t think its desperation, I think it’s innovation

Geoff Newman of Welsh head quartered Acorn Recruitment features as the expert commentator, and after a short piece to camera about the relevance of these publicity pieces to the majority of job seekers, he closes on:

Importantly, sell the value that they have to the businesses. If they don’t have any value to a company, they won’t get employed.

Neville Keithley’s advert finishes with the line: I hope my gamble has intrigued you, enough to want to contact me and find out more. The result of all this publicity: 6 enquiries, and one post-Easter interview.

I wish Mr Keithley good luck in his job search!

Modern Job Searching:
Up until the mass acceptance of the internet, job searching was about push-marketing by the candidate against either job adverts or on their professional network. The modern job search is about both push marketing, and pull marketing: more and more, employers and recruiters are going out and finding candidates with the right or desired skills.

The changed approach this needs from candidates is probably best summarised by Dan Schwabel‘s new book Me 2.0: Build a Powerful Brand to Achieve Career Success, which is about having a consistent and findable personal brand, both on and offline.

Visibility of the modern job seeker – returning to Neville Keithley
Neville Keithley’s visibility online was poor. I undertook a Google Search on Neville Keithley, and apart from noticing that Mr Keithley has no listing at LinkedIn (the worlds biggest business networking site, with some 37million members), here are the additional highlights of what I found:

The following are screen captures of the various exact match results I found for Mr Keithley:
Neville Keithley - Google CV - Exact Match
Neville Keithley - Google Photo CV - Exact Match

Just in case you were wondering perhaps what a set of results could look like, here are my broad match results:
Ian R McAllister - Google CV - Broad Match
Ian R McAllister - Google CV - Photo Broad Match
Note that my LinkedIn profile comes first in my results, followed closely by a series of other Social Networking results; while my infamous pink shirt image appears consistently in the photo search.

In summary, I wish Mr Keithley the best of luck in his job search, and very much hope that he finds work soon.

But a modern job search needs – as in the old days – focus and persistence; plus visibility and ownership of both the push and pull cycles of personal branding.

As Andy Headworth of consultants Sirona said this morning on Twitter: Who are these guys going to for advice in finding a job ???

Good Luck!

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